PROJECT HIGHLIGHT

Norma Cameron's "Bond That Bought The Boler"

Canada Investment and Savings faces the challenge of marketing Canada Savings Bonds (CSB) in a highly competitive financial products marketplace where competitors' offerings often outpace CSB returns. We proposed a digital storytelling project that would reinforce CSB's historical connections to Canadian heritage and nationalism in a highly engaging and personal manner.

Canadians were invited to submit a written story highlighting the impact of Canada Savings Bonds on their lives. Out of 700 entries, 11 were selected to be created as digital stories that were to be hosted on the CSB website.

Interviews were recorded and conducted by phone with each author, and using a combination of original photography and artifacts supplied by the authors, METROPOLIS used Flash MX to create these compelling personal moments.

Click here to watch Norma Cameron's "Bond That Bought The Boler"