MEDIA & FORMATS: MOBILE & SPECIALTY

Mobile is the next wave in interactive, and Augmented Reality (AR) is the next ‘new-thing’ in mobile. Talk to us about extending your web presence into mobile devices, and leveraging interactivity on-the-go.

Mobile Applications

Few professional communicators or marketers today would look at their web presence in isolation. Digital and interactive formats are an integrated and cohesive component of corporate communications. But when the web was young, it was often viewed in a silo – a pet project of the techies in the IT department. Delivery to mobile devices is another integral tool in your communications quiver and an integrated part of your communications strategy.

But viewing and using a mobile app is a different experience than viewing a website at your desk. The platform, the technical requirements, and the users’ motivations are unique. And to properly leverage the mobile experience, the application should be distinctive from, but cohesive with, your interactive and marketing strategy at large.

At METROPOLIS, and with our strategic partners who specialize in mobile platform development, we have the capabilities to design, deliver and manage mobile applications and programs that support and enhance your communications and marketing objectives.

• iPhone applications and App Store submissions
• Blackberry apps and network distribution
• Android/Google phone applications
• Text/SMS programs
  

Augmented Reality (AR)

It’s being hyped as the next ‘new-thing’. It’s made the cover of more magazines than Megan Fox. It’s the killer app to deliver talking coupons to your to your iPhone. But does it have a place in your digital marketing budget? Maybe.

Like any new technology, AR has generated a lot of buzz and demonstrated some jaw-dropping results. Some of the current examples have translated into meaningful programs that have created valuable touch-points for consumers to interact with brands – and some of them have just looked real cool.

What is AR? In a nutshell, it is the layering of digital information on top of real-world images, typically through the use of a camera. There are some interesting recent examples that use webcams, but at METROPOLIS we think that the real potential for AR will be developed through the use of mobile-phones. Please scroll down for some examples that we’ve pulled together that demonstrate its current use and future potential.

METROPOLIS can help to de-mystify AR for you, explore the possibilities and explain some of the limitations. Then we can design, build, deploy and manage your AR project.

Advergame Development

Gaming is one of the fastest growing arenas of online activity, and casual gaming is growing in popularity across virtually all demographic segments. Advergames are a great way to leverage the engagement and popularity of online games to develop a deep connection between your consumer and your brand, and a thorough understanding of your brand attributes.

We believe that a successful advergame does more than slap your logo at the beginning and end of the gameplay. A successful advergame:

• is Enjoyable and Addictive Stickiness leads to deep engagement & long duration
• is Viral and Popular For efficient distribution, broad reach and maximum ROI
• Reinforces Brand Attributes Does it communicate a message or reinforce positioning?
• Creates Brand Engagement Utilize data-mining, CRM initiatives, contesting
• Extends Relationship Expand reach and extend lifespan of marketing programs
• Delivers Measurable Results Does it translate to consumer action and brand lift?

Social Media Tools

• Facebook Fan Pages, MySpace and Bebo Pages
• Facebook-enabled Applications
• Twitter Campaigns
• Integration of tweets into your website
  

Specialty Services

What Our Clients Say

METROPOLIS MEDIA is the kind of company you think of when someone says "they make it look easy." They are committed to finding solutions that work and they always deliver value. It's refreshing to work with a group of people who view a problem as a challenge, and not the other way around.

AM, Pilot PMR

Case Studies